CGAP’s Client Targeting Centre has been designed as a Resource Centre for MFIs and those who are interested in ensuring a greater depth of microfinance outreach to ever increasing numbers of poor people. The Centreprovides information on different targeting tools, on empirical evidence of actual depth of outreach of MFIs, and on experiences with targeting.

• The Targeting Tools section provides details on the Housing Index developed by CASHPOR, the Participatory Wealth Ranking (PWR) developed by Small Enterprise Foundation (SEF) in South Africa using the participatory rural appraisal (PRA) experience, and the Means Test that was initially developed by the Grameen Bankin Bangladesh, and Geographic targeting, as practiced by many MFIs.
• The CGAP Poverty Assessment Tool (PAT) section provides information on a rigorous statistical technique developed by CGAP to assess the relative poverty level of MFI clients. The section also includes empirical findings of poverty assessments of MFIs conducted by the PAT.
• The MFI Experiences section contains information on the targeting methods and the targeting experiences of about 30 MFIs from different parts of the world.
• The Documents section has links to directly relevant documents, and is constantly growing. Almost all the documents are available for download, and you can also post your documents.
• The Frequently Asked Questions (FAQs) offer explanations on issues of relevant to client targeting.
• The Links section takes you to other relevant sites. The entries are annotated so you can easily find what you need. The number of links is constantly growing. Let us know if you find any great new sites and register your own in the Post Your organisation section.
• The News Archive section includes news and highlights in the field on client targeting.

All these sections are designed to assist in improving the poverty outreach of MFIs.

Navigating

For many of the documents mentioned in the Centrewe also include an abstract, a URL (for online information) and ordering information (for print-only publications. These are generally denoted with a book icon (). Clicking on the book icon will take you to the document's abstract. Ordering and downloading information is available from the abstract page. An example would be: Health insurance in India: prognosis and prospectus (). In some cases, we link you directly to the full text of an online document

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