Microfinance Gateway>M-Banking Agent Selection

affiliate language sites: Français عربي Español

Home

Library

Jobs

Training and Events

Organizations

Consultants

Library » M-Banking Agent Selection

M-Banking Agent Selection
May 2010, Cracknell, D.

Providing low cost services using mobile banking

This Briefing Note reviews agent selection, management and retention in mobile banking (m-banking).

Selecting the right agent is critical to the success of a mobile banking initiative, especially during the introductory period, when the solution needs acceptance in the market. Finding the right combination of agent selection criteria involves research and adaption during pilot testing. Factors that are particularly important include the m-banking environment, maturity of the m-banking solution, rollout strategy and resources. Given a particular m-banking environment, the following criteria should be considered while selecting agents:

Agent’s existing relationship with the mobile network provider;
Age and education of the agent;
Experience of the agent;
Nature of business or connection to the customer;
Liquidity with the agent;
Agent location;
Appropriate premises;
Target clients of existing business should match the target market for m-banking solution;
Consistent personnel managing business;
Other agents in the area, so that agents are not located too close to each other.

Finally, the m-banking service provider should take care to retain agents by supporting them and ensuring that they have a clear business case.

Add Review


*First Name:		*Last Name:
Organization:
*Email:
*Country:
(rollover stars to select rating)
Review Title:

Review Text:
I do not want my name, email, or organization to appear with my review. (Country will always appear with posted reviews.)

By clicking "Submit" you confirm that you have read and consent to our Privacy Policy and Terms and Conditions.

Download this Document

Publisher(s):
MicroSave