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Microfinance Opportunities, MasterCard Foundation Launch Financial Education Program for Branchless Banking Microfinance Opportunities (MFO) and The MasterCard Foundation have announced a three-year partnership to support the uptake and effective use of branchless banking services through financial education. The program targets low-income populations, with an emphasis on youth, women and rural communities in Africa, Asia and Latin America/Caribbean. The program seeks to strengthen understanding of the value proposition of branchless banking and formal financial products and services among low-income consumers. It also aims to build trust in and understanding of technology-based tools, such as mobile phones, ATMs, and smart cards. In close collaboration with partners working locally across the three regions, MFO will develop a financial education toolkit for branchless banking and implement a learning agenda to improve the effectiveness and large-scale outreach of financial education for branchless banking. |
Source: Microfinance Opportunities Originally Published: 19 Dec 2009 | ||||||||||||||||||||||||||||||||||
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