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Introducing Voluntary Savings
2006, Islam, S.
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Guiding MFIs in the introduction of voluntary savings products

This Women’s World Banking (WWB) guide aims to provide MFIs with a detailed understanding of the process of introducing savings products, from initial planning to monitoring and evaluation. The phases involved in introducing savings at an MFI include:

Pre-planning, to help the MFI decide whether it is ready to mobilize savings;
Planning, to learn how to conduct market, competitor and customer research, and plan for savings mobilization;
Product and process design, to conduct market and customer research and build findings into designing appropriate products, processes and pilot;
Pilot/test to implement, monitor, evaluate and adjust prototypes by testing them among a limited number of clients in the actual market setting;
Roll-out and implementation to apply lessons learned from the pilot and roll out savings across branches;
Monitoring and evaluation to evaluate the success of the savings products and services, and build a long-term vision around their development.

While this guide covers the steps required to introduce a basic voluntary savings product, it can also be used as a foundation to innovate and design new savings products to meet clients’ growing needs.

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21 Jul 2009
three stars

Roll-out and implementation to apply lessons learned from the pilot and roll out savings across branches

Saroeun Muth Khmer Silk Villages Cambodia

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Journal Volume/Pages:
122

Publisher(s):
Women's World Banking