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An Anatomy on Demand Side Perspectives of Micro Insurance
Jan 2009, Rengarajan, V.
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Strategies for improving outreach of microinsurance products to the rural poor

This paper presents demand side perspectives of microinsurance and suggests remedial measures for effective outreach to excluded people. 

Understanding vulnerability and micro-level risks from the demand side is imperative for designing policy and microinsurance products. Theoretical and empirical observations include:

  • Marginal communities' vulnerability makes them more susceptible to health related risks;
  • Within households, there is gender inequality with women more susceptible to health risk;
  • Unprotected health risks lead to deprivation in income consumption and employment;
  • Covariant risks like droughts and epidemics push the poor further into the poorer category;
  • Cultural risks in the form of traditional beliefs and myths push the poor into vulnerability, while also influencing their behavior in livelihood activities and health systems. 

Demand side realities highlight the need to design demand-oriented products and services and active involvement of public and private institutions for effective inclusion of the most disadvantaged section of the poor. Strategies include:

  • Developing demand-oriented microinsurance products;
  • Developing free insurance packages that are linked to government development programs or are formulated exclusively for the poor.


29 May 2009
An Anatomy on Demand Side Perspectives of Micro Insurance   
 
The demand side profile is very useful to perceive the nature of vulnerability in the poverty sector and design suitable microfinance as well insurance product and services. Sundararajan India
 
Varadarajan Rengarajan
Independent consultant -Microfinance
India

27 May 2009
An Anatomy on Demand Side Perspectives of Micro Insurance   
 
More often we get to read documents and studies which deal with the supply side,, particularly the MFI side perspectives. So, the paper of Dr Rengarajan which has attempted to analyse the demand side, that is, the user of micro-finance is refreshing one. It has raised the fundamental question of whether micro-finance is for poorest or only not so poor. Incidentally, the 'P' in CGAP stands for 'Poorest'. But, most of the discussions are about poor or poorer and not the poorest. In that respect, Dr Rengarajan's paper is a change.
 
Santhanam Srinivasan
-
India

25 May 2009
 
Pandiyan Shunmuga
CSIL
India


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Journal Title:
Pravartak

Journal Volume/Pages:
4(1): 54-70

Publisher(s):
National Insurance Academy School of Management (NIAHM)

 
 

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