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Psychology and Economics: What it Means for Microfinance Psychological insights to improve economic models in microfinance This note introduces readers to the sub-field of behavioral economics and shows how it can help understand basic phenomena in microfinance. It emphasizes the psychological underpinnings to everyday economic decisions, and states that not every decision is methodically contemplated, calculated and executed. Providing psychological insights to the financial behavior of the poor, it is of particular relevance to MFIs in four operational areas:
The paper concludes that a behavioral perspective can help understand why poor clients borrow at high interest rates, and continually turn to moneylenders and MFIs to meet their credit needs.
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