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MicroSave Toolkit: Market Research for MicroFinance
2004, MicroSave
Average Rating: (2 ratings)
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How can MFIs enhance product development skills and better understand clients?

This toolkit provides MFIs with powerful approaches to analyse market opportunities, understand the financial landscape where MFIs operate, identify factors behind drop-outs, and assess impact and depth of outreach. Developing MFIs capacity in market research is the first, all-important step in understanding clients and dealing with the growing competition.

The MicroSave Market Research for MicroFinance toolkit contains the following:

Toolkit
Slides
Handouts
Exercises
Trainer Manual

The complete toolkit can be downloaded from MicroSave website.

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26 Jan 2011


This document is educational and useful. It can be used by both trainers and trainees.Keep it up!

Tanzania

04 Dec 2009
market research in microfinance

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Pakistan

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Publisher(s):
MicroSave