MicroSave was established in Africa in 1998 and works to strengthen the capacity of financial service providers to deliver market-led solutions. It serves clients in Africa and Asia, and has offices in Kenya, Uganda, and India. It offers technical assistance and training to financial service providers and works to move microfinance from a product-led to a market-led approach. 

It also works with a variety of investors, implementing Rapid Institutional Assessments and conducting due diligence and strategic business planning exercises to help them make informed decisions. MicroSave's website offers practical guidance in the form of research papers, technical briefs, training toolkits, videos and other trainer's resources on market-led microfinance.