Abhivridhi Mutual Benefit Trust is a member-based MFI which focuses on women entrepreneurs of lower-middle families in urban India. This organization offers microloans and microinsurance products to their customers. Abhivridhi follows Grameen Bank model and plans to study cash flow pattern of its customer families. In subsequent years, it plans to offer microloans to family-based  microenterprises (Individual lending).

Abhivridhi's vision is to support new microbusiness & trade activities of urban women customers, to stabilize & improve their family cash flow and income, by providing timely financial as well as other support services.