Microfinance Gateway>Does Mobile Banking Require a Card?

affiliate language sites: Français عربي Español

Home

Library

Jobs

Training and Events

Organizations

Consultants

Library » Does Mobile Banking Require a Card?

Does Mobile Banking Require a Card?
May 2010, Ketley, R.

Realizing the full potential of mobile banking

This paper suggests that the full potential of mobile banking is most likely to be realized from the integration of mobile and card solutions.

Mobile banking was thought of as an alternative to cards, a cheaper, easier-to-manage product/channel combination that would sweep away the straightjacket of pricing and rules associated with the card industry. An increasing number of practitioners and providers, however, believe that this is a simplistic view. Factors that contribute to this shift in view include:

Delay of the mobile payments revolution in many markets;
Huge increase in the number of retail banking customers with access to a basic card product;
Mobile payments are not being used as they were supposed to be used; people are using them only when face-to-face transactions are not possible;
Inconvenience in mobile payments operations;
Difficulties in dispute resolution.

Combining a card with a mobile solution will undoubtedly increase the complexity of launching a mobile payments solution, but it will enable users to benefit from the existing card infrastructure and reduce customer acceptance risk in mobile payment solutions.

Add Review


*First Name:		*Last Name:
Organization:
*Email:
*Country:
(rollover stars to select rating)
Review Title:

Review Text:
I do not want my name, email, or organization to appear with my review. (Country will always appear with posted reviews.)

By clicking "Submit" you confirm that you have read and consent to our Privacy Policy and Terms and Conditions.

Download this Document

Publisher(s):
MicroSave