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Feature articles from diverse perspectives
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Product Development for Microfinance: 3 models for sourcing client insights
From laundry detergent to financial services, successful product design begins with understanding what people want.
Over the next few weeks, the Gateway is featuring articles to help sharpen your approaches to market research and product development. What do financial services and laundry detergent have in common? Next to nothing, but the process of understanding what people want out of detergent or financial services may not be all that different.
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