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Advans: Building Its Clients’ Future Success With a Stronger Brand

With over ten years in operation and a wealth of knowledge in providing financial services, Advans is a leading international microfinance group, and a brand which is still growing and evolving in many ways. It is growing in terms of its geographic presence, with nine countries in its network and increased coverage in the markets where it operates. Advans is growing along with our 750,000 clients, introducing client-centric services, products and channels to ensure that it continually adapts to their everyday financial needs, be they professional or personal. Advans is growing in terms of innovation and technology, with new practices and the digitalization of its services and processes, to improve its efficiency and outreach. Advans is also growing along with its 6,400 staff, who strive to provide the clients with a quality customer experience. And all this while keeping focused on the organization's core mission: providing small businesses with tailored financial services in a sustainable and responsible manner.

To show how far Advans has come and how far it still has to go, Advans has created a new logo which reflects its maturity and commitment, sense of innovation and openness to change and most importantly, its journey with the clients towards building their future success.